We’re thrilled to share that AICURA will be attending MEDICA 2024, the premier global event for the medical industry, held in Düsseldorf, Germany, from November 11-14, 2024. Our Head of Strategy, Dr. Augusta Modestino, will participate in a panel discussion exploring the transformative potential of generative AI in healthcare, covering everything from diagnostics to patient support.

MEDICA 2024: A Showcase of Cutting-Edge Medical Technology

The conference promises a diverse experience, with dedicated sections highlighting the latest advancements across various areas of medical technology:

• Lab & Diagnostics: Featuring innovations in molecular diagnostics, lab automation, and point-of-care testing.

• Physio Tech: Showcasing state-of-the-art physiotherapy and rehabilitation solutions designed to improve mobility and patient outcomes.

• Disposables: Focusing on advanced disposable products that support safety and hygiene standards in healthcare.

As part of the MEDICA Health IT Forum—"Success in Mastering Healthcare Challenges Through Digital Innovations"—Augusta will join a panel of experts to discuss the latest breakthroughs and challenges in generative AI-driven innovation. The discussion will explore real-world applications, including diagnostics, drug discovery, and patient interaction, while also addressing critical considerations around data privacy, ethical challenges, and the potential for AI to shape global health equity.

Key topics include:

• Clinical Applications: How generative AI is reshaping diagnostics, personalized medicine, and patient engagement.

• Ethical and Privacy Concerns: Tackling the challenges of AI "hallucinations," data security, and fairness in AI-driven healthcare.

• Integration into Healthcare: Strategies for deploying AI at scale, from interoperability with legacy systems to clinician training.

The panel, moderated by Dr. Julia Hoxha, includes thought leaders such as Dr. Bertram Weiss from Merantix Momentum and Dr. Nilofar Badra-Azar from the German Federal Ministry of Health.

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AICURA: Driving the Data x AI Revolution in Healthcare and Life Sciences

AICURA is committed to revolutionizing healthcare and life sciences by unlocking the full potential of data through AI. Our platform provides scalable, data-driven insights to biopharma, healthcare providers, and researchers, accelerating clinical drug development to improve patient outcomes. By fostering a secure, collaborative ecosystem, we empower organizations to turn data into actionable insights for better healthcare solutions.

We’re excited to engage with fellow innovators, explore collaboration opportunities, and share insights on the future of AI in healthcare, connect with us at MEDICA 2024.  

Not attending MEDICA? Reach out today to request an introduction and learn how AICURA can enhance your clinical research initiatives.